“Any business needs to be looking at ways to get more out of its dollar... In many ways, Text 100 is ahead of the game and it may take many years for others to catch up... Most of the work GRO handles for us is time-and research-intensive activity.. It helps there is a cost differential, but the huge opportunity is a quality team of people who can work overnight while we are sleeping.”

— David McCulloch, Global PR Director, Cisco Systems

Global Resource Optimization

GRO is Text 100’s Global Resource Optimization Service based in Mumbai, India. GRO applies the concept of outsourcing to PR services and offers clients access to experienced, high quality writers and PR administrators at a lower hourly rate. GRO offers clients an opportunity to tap into round-the-clock PR services, while lowering the cost of delivery. Focused on content development, monitoring and reporting and time-intensive account team tasks, GRO services include:

  • Account Administration:
    • Traditional and social media monitoring, management and reporting
    • Centralizing database management
  • Editorial Services:
    • Drafting, editing and finalizing releases, case studies, articles campaign collateral
  • Research & Analysis:
    • Competitive landscape mapping
    • Media pitch and storyline development

To engage with GRO or obtain a quote for listed services click here.

For more information, please contact Madhuri Sen at Tel: +91-22-66595519/66595520 or Mob: +91-9820126128.