Influencer Relations & Text 100

Everybody has an opinion -- and they're not afraid to express it. While media and analysts have long been the most prominent authorities impacting stakeholders, the behaviors and purchasing decisions of today's business and consumer audiences can be swayed by anyone: academics, authors, consultants, venture capitalists, even other consumers.

Text 100's Influencer Relations approach recognizes that perceptions of a product, service or company are controlled and transformed by ecosystems of influencers who no longer need to rely on traditional media to have their voices heard.

We help our clients identify those influencers, determine how best to interact with them, and then drive one-to-one relationships that enable influencers to become advocates. We also create opportunities to bring these influencers together, recognizing that the power of the community exceeds that of the individual.

Our approach is based on building open and trusted relationships based on a "shared agenda" -- it's not about "spin" or buying influence. Text 100's Influencer Relations services help our clients appreciate this difference so they can build influencer networks that can protect and bolster a brand's reputation.

Text 100's Influencer Relations services include:

• Influencer identification
• Influencer agenda mapping
• Influencer outreach
• Influencer measurement